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Founder & Builder Playbooks

Practical guides for building and fundraising — operating, hiring, fundraising, sales and staying sane. No theory; what worked, what didn't, and why.

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Operating, fundraising, sales, hiring and mental health — playbooks written from the mistakes I actually made. No theory. Just what worked, what didn't, and why.

Founder & Builder Playbooks

The 12-slide pitch deck structure that gets meetings

How to run weekly team reviews that don't waste time

First engineering hire: signals that matter, signals that don't

What founder loneliness actually feels like (and 5 things that helped)

What I check before any fundraising conversation

When to fire a customer (and how to do it well)

How to run a customer interview without leading the witness

The first 30 days at a new startup: an operating checklist

The 90-day new-hire ramp framework I use at Trinetry

When to hire your first salesperson (and how)

How to build an investor update email people actually read

Pre-seed to seed in India: what changed in 2025-26

First 10 B2B customers: a founder's playbook

How to run a paid trial week instead of a 5-round interview

Therapy, coaching, peer groups: which to use when